[A Sales Man's Horrid Nightmare]
This is typically the case of sad distribution, when your product does not reach the point of sale. Your good quality and nice looking pet-cartons would land up being used to display your competitors' Product. In the Hilly and 'complex to acccessible' areas like the ones in the north-eastern part of india, Nestle has been doing quite a lot of promotion, pushing their Nescafe, Munch and Kitkat. All that cadbury has managed to do, has been giving them storage space ... Look at this ....
[ Taken at a shop near Cheerapunji, meghalaya - Dated March 2007]
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